2018 SPONSOR KIT
WHAT IS ASHEVILLE BARNAROO ALL ABOUT?
BARNAROO was founded in 2009 in Weaverville, N.C. by Andrew Scotchie and friends as a DIY music gathering to spotlight & encourage youth bands in the AVL area. After 4 years, BARNAROO outgrew itself and moved to Franny’s Farm in 2013, where it continued to evolve & grow into a strong network of local musicians, vendors, and sponsors, attracting hundreds of fans. Our purpose is to showcase, promote, and celebrate local & regional singer-songwriters/bands in the rock & roll, hard rock, funk, and relative genres in a beautiful, natural setting.
Past performers include Grammy Nominated roots-americana band YARN, Southern Culture on the Skids, Holy Ghost Ten Revival, Folk soul Revival, Shake it Like A Caveman, Shonna Tucker (of Drive By Truckers) and Eye Candy, Chuck Brodsky, David Earle, Bubonik Funk, The River Rats, the Mad Tea, Demon Waffle, Leeda “Lyric” Jones, Porch 40, The Paper Crowns, and many more from around the region and greater US!
2018 brings the 10th annual ASHEVILLE BARNAROO, and the 6th year at Franny’s Farm. In 2016, ticket purchases grew over 400% and the festival was awarded a grant from the Economic Development Coalition of the Convention & Visitor’s Bureau for 2017. Annually we host a silent Auction to benefit Asheville Music School, a non-profit that feeds the original intent of founder Andrew Scotchie’s goal to foster youth music in the community. A portion of festival proceeds also go back to AMS. Asheville Barnaroo was voted into the top 3 music/camping festivals in WNC by readers of Mountain Xpress magazine.
We value opportunity and community. Coming together in grassroots fashion to share music and network locally/regionally is invaluable to aspiring youth musicians. This helps to:
Build confidence in aspiring musicians
Provide an annual venue/networking event for established and aspiring artists
Support youth music community initiatives and businesses
Create unique networking opportunities/impact the grassroots music community
FESTIVAL SPECS & ITINERARY
650 participants in 2017 & all our amazing team.
Sprawling 38-acre, family-friendly farm setting.
Three days of entertainment with optional overnight camping & VIP Lounge
Regional/nationally touring bands alongside local rising stars.
Local Food Vendor- Farm To Fender Food Truck
Local Brews including special “BARNABREW” release
Farm Store with Camping Essentials
Vision - BARNAROO is an annual festival attracting 1200+ local and regional participants, a strong networking event for local/regional musicians, and a champion of youth music initiatives in the community.
1,500 core email subscribers list, secondary distribution through sponsor/partner organization email lists (Asheville Music School, Franny’s Farm, festival vendors & sponsors)
Social Media Reach of over 50,000 impressions (organic & paid), plus residual posting from bands, vendors, sponsors, and fans.
Regional Street Teams – 2018 Street Teams included Asheville, Brevard, Greenville SC, and Johnson City, TN, with expansion goals each year.
Strong annual coverage/support from print media such as Mountain Xpress Magazine, Blue Ridge Outdoors, Citizen Times. Annual Radio support from 98.1 , 88.7 , 880 the Revolution, Past coverage by Our State Magazine as a top 5 must-do fall festival. Festival included as a top 5 weekend picks in Asheville Scene Mag. 2 years in a row.
Featured next to LEAF Festival on Festivals.net
Asheville Chamber of Commerce Featured Listing
FESTIVAL SPONSORSHIP OPPORTUNITIES
All levels includes:
Logo on multi-city poster/handbill distribution
Mentions in Interviews – Past interviews included 98.1, 880 the revolution, 105.9 the mountain, and more.
Mention in press release going out to over 300 contacts
Logo on BARNAROO Website
Social Media Shout-outs
4 weekend camping passes
Green Room Access
❏ Presenting Sponsor: (Limit 1): $3,500
Festival Entry Banner highlighting your business. Your name on all radio ads, a $3000 value. 8 extra weekend camping passes with VIP Access. This sponsorship also includes $500 worth of targeted paid advertising on Facebook, putting your custom message in front of fans who share common interests with your business! Estimated reach of over 50,000 unique people. Logo on festival T-shirt, posters & all marketing material. Full page ad in the festival program. Optional 10x10 display booth or creative display.
❏ Stage Sponsor: (Limit 4): $2000
VIP Access, 6 extra weekend camping passes. Prominent signage provided by festival on the main stage & festival grounds at ASHEVILLE BARNAROO 2017! Logo on the festival T-Shirts. Targeted Paid advertising and mention in blog posts. Optional 10x10 display booth.
❏ VIP & Green Room/Food & Beer Sponsor – In-Kind Donations of meals, snacks, beer, water etc.
VIP Access, ½ Page Ad in Program, Banner in Green Room/VIP Lounge (sponsor provides banner.) Social Media shout-outs, & your Logo on Festival T-Shirt & 4 VIP Weekend passes.
❏ BARNAROO Bang-up Sponsor: (Unlimited): $1000
VIP Access, ½ Page Ad in Program, Social Media shout-outs, & your Logo on Festival T-Shirt & 8 VIP Weekend passes, with special parking passes and ticket holder badges with access to VIP party with beer and food on Saturday!
❏ Dirty Deeds Done Right Sponsor: (Limit 3): $800
VIP Access, plus your business logo in every bathroom onsite, including the brick and mortar bathrooms on the Ridgeline Camping area and our deluxe heated restroom trailer. Most highly trafficked areas of the festival with multiple exposures + your message = win! ¼ Page ad in the Festival Program, Logo on festival T-shirts & 4 VIP weekend festival passes, with special parking passes and ticket holder badges with access to VIP party with beer and food on Saturday.
❏ Legendary Sponsor: (Unlimited) $500
¼ Page ad in the Festival Program, Logo on festival T-shirts & Poster, Social Media shout-outs, 4 VIP weekend festival passes, with special parking passes and ticket holder badges with access to VIP party with beer and food on Saturday!
❏ Legacy Sponsor: (Unlimited) $250
¼ Page ad in the Festival Program, Social Media shout-outs, 2 VIP weekend festival passes & endless gratitude!
PROGRAM ADVERTISING OPPORTUNITIES
❏ $30 – ¼ page
❏ $60 – 1/2 page
❏ $120 – Full page
Any donation of goods or services in-kind. All In-kind sponsors receive mention in the festival program, BARNAROO website, and Facebook plus 2 VIP weekend Festival passes. Examples of in-kind sponsorships are:
❏ Providing items to the Festival (i.e. tables, chairs, food)
❏ Silent Auction Item
❏ Services such as Photography, Videography, Media/Blog Coverage
2018 Sponsorship Kit Download